Apr
23
13:30
Intro to Paid Ads
Preethi Sundaram
Head of Vertical Marketing @ LinkedIn
Preethi Sundaram is the Head of Industry Marketing at LinkedIn, where she covers the key markets of EMEA and LATAM. Before working at LinkedIn, Preethi was the Head of Retail Marketing at Google. She has worked with the top brands all across the world advising them on their marketing strategy and value propositions. She works as a career coach, focusing on women who want to enter into the tech landscape having herself entered into tech with a degree in Japanese Studies and experience as a foreign aid worker along the India/ Pakistan border.
More about
Preethi Sundaram
Paid advertising is a fundamental channel to attract customers and create traffic. The main challenge is that it is also an expensive channel. That is why businesses must design their ads efficiently. In this class, you'll learn the ground rules for paid ads on Facebook, Instagram, and Google.
Questions this talk answers:
01
What are the payment forms in digital marketing?
02
Which types of ads exist on Facebook & Instagram?
03
What is the best structure for paid ads?
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Head of Vertical Marketing @ LinkedIn
About
Preethi
Preethi Sundaram is the Head of Industry Marketing at LinkedIn, where she covers the key markets of EMEA and LATAM. Before working at LinkedIn, Preethi was the Head of Retail Marketing at Google. She has worked with the top brands all across the world advising them on their marketing strategy and value propositions. She works as a career coach, focusing on women who want to enter into the tech landscape having herself entered into tech with a degree in Japanese Studies and experience as a foreign aid worker along the India/ Pakistan border.
