Keeping your customers updated on company news, industry trends, and weekly highlights is a great way to build a relationship with your audience -- especially if you're checking in and asking them what they want to see and hear from you.
If you're looking to keep your customers in the loop, surprise them with promotions, build brand awareness, and generate referrals, then newsletters should be a core part of your content marketing strategy!
In this Jolt session, we'll learn the best ways to include newsletters in your content marketing strategy. We'll cover how to build databases, use segmentation, and create lists to target your customers with personalized content. We'll also discuss the importance of consistency and visual branding, as well as touch upon the platforms and tools available to email marketers.
Questions this talk answers:
What are the benefits of newsletters in my content marketing strategy?
What tools and platforms are available for email marketers?
How can I build a database for my newsletters?
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