Running a startup is a highly risky thing: there are so many areas you can make a fatal mistake! One of these areas is the user interface. That is, in so many cases the technology behind the product is great, however, the user interface itself is the reason why users won't use it. And if they won't use your app - well, this is a major problem. The bad news is that almost all startups make major mistakes in their UX deign. The good news are that they are kind of the same. Therefore, it is easy to point them out, and even more important - to learn how to avoid them.Based on many years of experience, and following sampling over hundreds of startups, Jacob will present the top 5, which are both very common and very dangerous for the startup. It might be that not all of them are relevant for your startup, but in most cases - many of them are.