In this Jolt, I will tell you a story about how we (at Colu) turned technology into a brand, how we gave this brand the values our community was looking for, and how we engaged both our business and users (which are two separate communities).
By the end of this Jolt, you will understand the method of choosing your right brand values, the process of converting your users or customers into a community, and be able to take this case study and apply it to your brand.
Questions this talk answers:
How to understand which values your brand should really represent?
How to educate your potential target audience into a new behavior?
How to change the customers perception: from clients to community?
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