Storytelling Techniques for Business

Storytelling is the foundation of any marketing campaign, investor pitch, team building, and basically everything. When people make a decision, they, intentionally or unintentionally, search for a story. The challenge begins when you don't know how to explain what your team or business does, which results in others getting what you want. In this Jolt, you'll learn three techniques for turning a message into a compelling story. You'll apply each technique, craft stories that inspire action, and feedback one another. Join this Jolt to find the core of your business story and formulate a successful ending to it.