Jun
16
18:30
A/B Testing: Main Principles
Yael Lipskin-Moshe
Head of Product | specializes in mobile consumer experience @ Sequel.Care
Yael Lipskin is a VP Product in Orbita Health. Over the past 12 years, Yael has been creating and leading digital products, for B2C and B2B, from 10K to 100M users, in various industries: Digital Therapeutics & E-therapy) , Mobility, DIY editors and more…
Developing worldwide products of 100K to 100M+ user base.
Yael also advises early stage startups, building the MVP, Storytelling for investors, growth & monetization etc.
What else? Only in the past 2 years, Yael has researched over 30 products & services!!
More about
Yael Lipskin-Moshe
Businesses continuously seek to optimize their products and increase conversions without taking unnecessary risks. The challenge is that you are NOT the user of your product and therefore, cannot genuinely foresee how users will interact with it.
In this Jolt, you will learn the basics of A/B Testing - a method for comparing two or more versions of a webpage or app against each other to determine which one performs better. Join this Jolt to gain a simple yet powerful experimental tool that enables you to target for maximum effect at minimum resources.
Questions this talk answers:
01
How To Identify Potential Points For Improvement In Your Product
02
How To Define Efficient Yet Meaningful Tests
03
How To Run Tests And Apply The Winning Variations
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See the full programmeYael Lipskin-Moshe
Head of Product | specializes in mobile consumer experience @ Sequel.Care
About
Yael
Yael Lipskin is a VP Product in Orbita Health. Over the past 12 years, Yael has been creating and leading digital products, for B2C and B2B, from 10K to 100M users, in various industries: Digital Therapeutics & E-therapy) , Mobility, DIY editors and more…
Developing worldwide products of 100K to 100M+ user base.
Yael also advises early stage startups, building the MVP, Storytelling for investors, growth & monetization etc.
What else? Only in the past 2 years, Yael has researched over 30 products & services!!
