Aug
10
18:00

How to Build a Top Marketing Message

Workshop
Hebrew Session
Idan Kligerman
Global DIgital Director @ SodaStream International, Ltd.
Idan is an experienced Creative Director with a demonstrated history of working in the marketing and advertising industry. He's a strong marketing professional skilled in SEO, Media Analysis, Strategic Planning, Social Media Consulting and Digital Marketing.
More about 
Idan Kligerman
The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action. In this Jolt, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience. Terms covered in this Jolt: * USP (Unique Selling Proposition) * ESP (Emotional Selling Proposition) * The Marketing Funnel * Consumer Insights * User vs. Shopper This Jolt is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.

Questions this talk answers:

01

How Do You Evaluate Your Unique Business Offer?

02

What It Takes To Extract Your Consumers' Need?

03

How Do You Craft A Marketing Message That Tells Your Brand's Story?

See the full programme

Idan Kligerman

Global DIgital Director @ SodaStream International, Ltd.

About
Idan
Idan is an experienced Creative Director with a demonstrated history of working in the marketing and advertising industry. He's a strong marketing professional skilled in SEO, Media Analysis, Strategic Planning, Social Media Consulting and Digital Marketing.

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