Aug
05
18:30

Intro to PPC - Facebook & Instagram Marketing

Workshop
Hebrew Session
Santiago Martorana
Senior Digital Marketing Manager @ Google
Santiago has over six years experience in digital advertising at Google. Prior to that he led a digital content production team for Argentina's largest TV company. Having recently finished a Master's degree in Big Data in Culture and Society he now explores the cross between data, new media, and critical theory.
More about 
Santiago Martorana
Facebook and Instagram marketing can be a minefield. It's an expensive game to play when you are just starting out, especially if you have no skills in it. The sites themselves make it very easy for you to pour a lot of money into something that won't have a lot of impact. This interactive, actionable workshop will give you everything you need to know to not just start advertising your business on Facebook & Instagram, but how to do it effectively. Once done right, Facebook and Instagram marketing can be a great way to get new leads, build your brand and increase sales revenue. As well as covering the basics of PPC (Pay-Per-Click) advertising, you'll proceed to deep dive into the type of advertisements, and how they can work. You'll also cover what's called optional segmentations as well as how to target, re-target and re-market to the correct audiences.

Questions this talk answers:

01

What Are The Payment Forms In Digital Marketing?

02

Which Ads' Types Exist On Facebook & Instagram?

03

What Are The Optional Segmentations On Facebook & Instagram?

See the full programme

Santiago Martorana

Senior Digital Marketing Manager @ Google

About
Santiago
Santiago has over six years experience in digital advertising at Google. Prior to that he led a digital content production team for Argentina's largest TV company. Having recently finished a Master's degree in Big Data in Culture and Society he now explores the cross between data, new media, and critical theory.

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