Jun
07
20:30

Behavioural Economics: What Really Drives your Customers?

Workshop
Hebrew Session
Roy Bendor cohen
Founder @ Q Behavioral Thinking
Roy is the founder of Q which is a research, design and consulting firm, helping organizations to understand and solve complex problerms by applying integrated methods from behavioral and cognitive sciences. He is also a Senior Innovation Facilitator at SIT (Systematic Inventive Thinking), specializing in New Product / Service / Process / Business Model Development, Strategy, Problem Solving and MarCom. He has a MA in Cognitive Psychology from Tel Aviv University and plenty of curiosity in topics of thinking and thinking about thinking.
More about 
Roy Bendor cohen
“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behaviour.

Questions this talk answers:

01

Why Is It Wrong To Assume That Buyers Are Rational?

02

What Common Biases Do Consumers Fall For?

03

How Do You Work Around Predictable Irrationality?

See the full programme

Roy Bendor cohen

Founder @ Q Behavioral Thinking

About
Roy
Roy is the founder of Q which is a research, design and consulting firm, helping organizations to understand and solve complex problerms by applying integrated methods from behavioral and cognitive sciences. He is also a Senior Innovation Facilitator at SIT (Systematic Inventive Thinking), specializing in New Product / Service / Process / Business Model Development, Strategy, Problem Solving and MarCom. He has a MA in Cognitive Psychology from Tel Aviv University and plenty of curiosity in topics of thinking and thinking about thinking.

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