Aug
25
18:00

Buyer Personas: Understanding Your Consumers Better

Workshop
Hebrew Session
Yitzy Tannenbaum
Product Marketing Manager @ AlgoSec
Yitzy Tannenbaum revels in bringing out-of-the-box ideas to drive GTM strategies and bridge the communication gap between marketing and sales. He previously held sales and marketing positions at IBM, and he is currently the Product Marketing Manager at AlgoSec. Constantly growing in creative vision, Yitzy is a sought after presenter of marketing and technical sessions in cyber and network security, and a regular presenter and speaker at conferences, webinars, and blogs.
More about 
Yitzy Tannenbaum
*Formerly known as 'Target Audience: Defining Personas'* Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the higher the chance consumers won't accept living without it! The thing is, you can't get to know every consumer personally. But you can create a customer persona to represent each segment of your target audience. In this Jolt, you'll put yourself in your consumers' shoes. You'll learn a systematic framework to define buyer personas. By the end of this Jolt, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touchpoints with consumers.

Questions this talk answers:

01

Why use the personas framework as part of your marketing strategy?

02

How do you define fully-rounded personas, step-by-step?

03

How do you fine-tune your marketing strategy based on personas?

See the full programme

Yitzy Tannenbaum

Product Marketing Manager @ AlgoSec

About
Yitzy
Yitzy Tannenbaum revels in bringing out-of-the-box ideas to drive GTM strategies and bridge the communication gap between marketing and sales. He previously held sales and marketing positions at IBM, and he is currently the Product Marketing Manager at AlgoSec. Constantly growing in creative vision, Yitzy is a sought after presenter of marketing and technical sessions in cyber and network security, and a regular presenter and speaker at conferences, webinars, and blogs.

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