Jul
09
18:30

How to Build a Top Marketing Message

Workshop
Hebrew Session
Louise (LouLou) Ullmark
Senior Marketer @ Consultant
LouLou is a senior marketer with 18yrs experience on both agency and client side, delivering everything from global brand strategies to regional product launches down to local experiential events for world-class brands such as Fitbit, American Express, Ford, L’Oreal, Levi's & Nike amongst others. Having lived and worked internationally LouLou brings a global perspective into everything she works on. She spent the last 5 years at Fitbit as the Head of Partnerships, exploring how to build creative and commercially successful brand experiences.
More about 
Louise (LouLou) Ullmark
The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action. In this Jolt, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience. Terms covered in this Jolt: * USP (Unique Selling Proposition) * ESP (Emotional Selling Proposition) * The Marketing Funnel * Consumer Insights * User vs. Shopper This Jolt is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.

Questions this talk answers:

01

How Do You Evaluate Your Unique Business Offer?

02

What It Takes To Extract Your Consumers' Need?

03

How Do You Craft A Marketing Message That Tells Your Brand's Story?

See the full programme

Louise (LouLou) Ullmark

Senior Marketer @ Consultant

About
LouLou
LouLou is a senior marketer with 18yrs experience on both agency and client side, delivering everything from global brand strategies to regional product launches down to local experiential events for world-class brands such as Fitbit, American Express, Ford, L’Oreal, Levi's & Nike amongst others. Having lived and worked internationally LouLou brings a global perspective into everything she works on. She spent the last 5 years at Fitbit as the Head of Partnerships, exploring how to build creative and commercially successful brand experiences.

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