*Formerly known as 'Target Audience: Defining Personas'*
Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the higher the chance consumers won't accept living without it! The thing is, you can't get to know every consumer personally. But you can create a customer persona to represent each segment of your target audience.
In this Jolt, you'll put yourself in your consumers' shoes. You'll learn a systematic framework to define buyer personas. By the end of this Jolt, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touchpoints with consumers.
Questions this talk answers:
Why use the personas framework as part of your marketing strategy?
How do you define fully-rounded personas, step-by-step?
How do you fine-tune your marketing strategy based on personas?
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