Sep
23
20:30
The Process of Generating Brilliant Content Ideas
Workshop
Hebrew Session
Alan Rutter
Founder @ Fire Plus Algebra
Alan is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport and numerous local government and emergency services teams. Alan previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue.
More about 
Alan Rutter
In a noisy world, original content is a brilliant way to stand out – whether you're publishing articles on your website, writing guest posts for other people, or getting pieces published in mainstream media. This Jolt goes through a simple, repeatable process of generating a steady stream of new content – from the initial idea, through developing the story, to pitching it to other people. Whether you're promoting your personal brand or creating content for your business, you'll leave with a solid method for generating content.
Questions this talk answers:
01
How do we come up with initial ideas for new content?
02
How do we develop the inspiration into a fully-formed content idea?
03
How do we pitch the content – to businesses, publishers, or direct to our audience?
See the full programme
Alan Rutter
Founder @ Fire Plus Algebra
About
Alan
Alan is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport and numerous local government and emergency services teams. Alan previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue.

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