Jul
15
20:30
Efficient User Research & Validation
David Balsam
Lead Product Manager @ Freightos
David leads the product team focusing on the Marketplace at Freightos, one of the hottest Jerusalem startups which is changing the way the world ships goods.
David started his “career” as an officer in an intelligence unit doing product management work before he even knew about that role in high-tech. Since then he has played around with 2 startups (one financial and one teaching kids about cyber), was the Director of Research in a business intelligence and cyber company called KELA.
David loves solving problems using data an creating great UX
More about
David Balsam
You may have the sleekest, coolest, smartest product but if it's not helping people solve a problem, then it won't succeed. The way to make sure you are actually building something that's helping people is by conducting user research and validation.
In this Jolt session, David Balsam teaches us the do's and don'ts of user research, and most importantly, how to do it efficiently to get the best results.
Questions this talk answers:
01
What is the difference between 'idea validation,' 'MVP validation,' and 'Feature validation'?
02
How do I conduct a customer interview?
03
What are the do's and don'ts of customer interviewing?
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See the full programmeDavid Balsam
Lead Product Manager @ Freightos
About
David
David leads the product team focusing on the Marketplace at Freightos, one of the hottest Jerusalem startups which is changing the way the world ships goods.
David started his “career” as an officer in an intelligence unit doing product management work before he even knew about that role in high-tech. Since then he has played around with 2 startups (one financial and one teaching kids about cyber), was the Director of Research in a business intelligence and cyber company called KELA.
David loves solving problems using data an creating great UX
