Jun
24
18:00

Consumer Research DIY: How to Conduct Polls and Focus Groups

Workshop
Hebrew Session
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.
More about 
Itay Boneh
* Bring laptops! You'll be using them throughout the Jolt * Any business idea, no matter how innovative it is, must meet the needs and behaviors of its consumers. In order to gain insight on these needs, businesses often use polls and focus groups. The question is, how do you conduct them appropriately so that you can trust their results, and how can you do them on a minimal budget? In this Jolt, you'll discover a framework for conducting reliable polls and focus groups independently. You'll learn how to define the goal of your research, determine the best method for it (polls or focus groups), and plan its execution. At the end of this Jolt, you'll be able to start testing your ideas in a much more objective, yet scalable, way.

Questions this talk answers:

01

How do you formulate objectives and outcomes accurately?

02

What is the right research method to test your objectives?

03

How do you plan valid polls and focus groups in your daily work?

See the full programme

Itay Boneh

Strategy Senior Manager @ Deloitte Digital

About
Itay
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.

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