Storytelling Techniques for Business

Storytelling is the biggest competitive business advantage in the world. Buyers, consumers, networkers, and hirers are 50% more likely to remember, engage with, and invest in a “real-life” human with a personal brand identity than they are a product or service. It’s no accident that the top-10 most successful brands also rank highest on the Global Empathy Index, and the world’s most successful entrepreneurs are able to deliver captivating TED talks, dish most-read LinkedIn articles, and publish high-engagement newsletters and social media posts. In this Workshop, we are going to de-mystify what “storytelling” means and learn the best practices to make it the foundational backbone of your business life. These practices can be applied across sectors, whether you’re looking to get hired, running a company, or already on staff. They will elevate your marketing, B2B, consumer outreach, HR, hiring, networking, and more. By the end of this Workshop, you will develop skills inconsistency, clear vision, clever communication, and audience-building. If you've already been to Madison's mini-course, some of the content may overlap.