Facebook and Instagram marketing can be a minefield. It's an expensive game to play when you are just starting out, especially if you have no skills in it. The platforms themselves make it very easy for you to pour a lot of money into something that won't have a lot of impact.
This interactive, actionable workshop will give you the basic concepts you need to know to not just start advertising your business on Facebook & Instagram, but how to do it effectively. Once done right, Facebook and Instagram marketing can be a great way to get new leads, build your brand and increase sales revenue.
This workshop has been adjusted for the POMA/Switch course, in order to give you a good background that will enable you to work in the field of digital marketing, either in an agency or within a startup.
Questions this talk answers:
Why am I seeing this ad? Is the system listening to me?
Who is my target audience?
How do I reach them effectively?
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