Intro to PPC - Facebook & Instagram Marketing

Facebook and Instagram marketing can be a minefield. It's an expensive game to play when you are just starting out, especially if you have no skills in it. The platforms themselves make it very easy for you to pour a lot of money into something that won't have a lot of impact. This interactive, actionable workshop will give you the basic concepts you need to know to not just start advertising your business on Facebook & Instagram, but how to do it effectively. Once done right, Facebook and Instagram marketing can be a great way to get new leads, build your brand and increase sales revenue. This workshop has been adjusted for the POMA/Switch course, in order to give you a good background that will enable you to work in the field of digital marketing, either in an agency or within a startup.