Apr
07
18:00
A/B Testing: Main Principles
Irit Elad
Product Manager @ Lightricks
Irit Elad product Manager, designer and user experience expert.
Led the field of product design, branding and user experience in a large number of projects in start-ups and enterprises.
Currently working as a Product manager at Lightricks LTD, Lecturer and mentor in the field of user experience design.
More about
Irit Elad
Businesses continuously seek to optimize their products to increase conversions without taking unnecessary risks. The challenge is that you are NOT the user of your product and therefore, cannot genuinely foresee how users will interact with it.
In this Jolt, you will learn the basics of A/B Testing - a method for comparing two or more versions of a web page or app against each other to determine which one performs better. Join this Jolt to gain a simple yet powerful experimental tool that enables you to target maximum results with minimal resources.
Questions this talk answers:
01
Why Do Businesses Do AB Testing?
02
How Do I Define Efficient Yet Meaningful Tests?
03
How Do I Measure The Results Of The Test And Optimize Accordingly?
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See the full programmeIrit Elad
Product Manager @ Lightricks
About
Irit
Irit Elad product Manager, designer and user experience expert.
Led the field of product design, branding and user experience in a large number of projects in start-ups and enterprises.
Currently working as a Product manager at Lightricks LTD, Lecturer and mentor in the field of user experience design.
