May
15
09:30

How to Build a Top Marketing Message

Workshop
Hebrew Session
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.
More about 
Itay Boneh
* Bring laptops! You're going to use them :) * The greatest challenge of marketers is to catch consumers' attention. In the age of information overload and never-ending choices, you must find creative ways not only to reach potential customers but also to motivate them to take action. In this Jolt, you'll learn and practice a model for creating a marketing message that works. By understanding the real drive of your target audience, you'd be able to add unique value to your brand's story and sharpen your messaging. This Jolt is perfect for new marketers, entrepreneurs, and anyone interested in turning their brand's story into a compelling message.

Questions this talk answers:

01

How To You Define Your Target Audience

02

How To Create A Marketing Message That Conveys An Emotional Promise

03

When & Where To Communicate Your Message

See the full programme

Itay Boneh

Strategy Senior Manager @ Deloitte Digital

About
Itay
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.

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