Facebook and Instagram marketing can be a minefield. It's an expensive game to play when you are just starting out, especially if you have no skills in it. The sites themselves make it very easy for you to pour a lot of money into something that won't have a lot of impact.
This interactive, actionable workshop will give you everything you need to know to not just start advertising your business on Facebook & Instagram, but how to do it effectively. Once done right, Facebook and Instagram marketing can be a great way to get new leads, build your brand and increase sales revenue.
As well as covering the basics of PPC (Pay-Per-Click) advertising, you'll proceed to deep dive into the type of advertisements, and how they can work. You'll also cover what's called optional segmentations as well as how to target, re-target and re-market to the correct audiences.
Questions this talk answers:
What are the payment forms in digital marketing?
Which ads' types exist on Facebook & Instagram?
What are the optional segmentations on Facebook & Instagram?
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