A recent Fortune study shows that nine out of ten startups will fail. The top reason for failure is that there is no market need.
In this Jolt, you will learn a framework that will enable your business to truly understand what customers want, without relying on guessing or losing too much money in the process. You will go through each step of the framework and practice it.
At the end of this Jolt, you will be able to use this framework to determine if your business is on the right path of reaching Product-Market Fit.
Questions this talk answers:
How to segment your customers into Fanatics, On-The-Fence, and Laggards
What it takes to convert On-The-Fence customers into Fanatics
How to evaluate when you have reached Product-Market Fit
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