Pricing is critical to businesses. If you price your product or service too low, you risk losing profits. If you price it too high, you risk losing its attractiveness to customers. The key is to set a price that will maximize revenue without damaging your brand.
In this Jolt, you will learn strategies that successful businesses use to price their products and evaluate their effectiveness. You will leave this Jolt prepared to optimize the pricing strategy of your business and tackle the delicate art of pricing.
Questions this talk answers:
What could go wrong if you don't strategize pricing for your product?
How to use the Boston Matrix to assess your product's market share and growth
How to determine which pricing strategy is the best fit for your product
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