Mar
31
17:00

Behavioral Economics: What Really Drives your Customers?

Workshop
Hebrew Session
Alex Shilman
Chief Behavioral Officer @ The Human Factor
Alex Is a Behavioral Economics and Product expert. He's a Founder & Chief behavioral Officer at The Human Factor. Alex works with Startups and innovation teams on cracking behavioral challenges and building products and services that fit irrational users. Alex is a frequent Keynote Speaker and writes regularly about behavioral economics at TheMarker. He holds a BA in Psychology and Economics and MA in Decision Making.
More about 
Alex Shilman
“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely) Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behavior.

Questions this talk answers:

01

Why Is It Wrong To Assume That Buyers Are Rational?

02

What Common Biases Do Consumers Fall For?

03

How Do You Work Around Predictable Irrationality?

See the full programme

Alex Shilman

Chief Behavioral Officer @ The Human Factor

About
Alex
Alex Is a Behavioral Economics and Product expert. He's a Founder & Chief behavioral Officer at The Human Factor. Alex works with Startups and innovation teams on cracking behavioral challenges and building products and services that fit irrational users. Alex is a frequent Keynote Speaker and writes regularly about behavioral economics at TheMarker. He holds a BA in Psychology and Economics and MA in Decision Making.

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