Jun
18
20:30

A/B Testing: Main Principles

Workshop
Hebrew Session
Yael Lipskin-Moshe
Head of Product | specializes in mobile consumer experience @ Sequel.Care
Yael Lipskin is a VP Product in Orbita Health. Over the past 12 years, Yael has been creating and leading digital products, for B2C and B2B, from 10K to 100M users, in various industries: Digital Therapeutics & E-therapy) , Mobility, DIY editors and more… Developing worldwide products of 100K to 100M+ user base. Yael also advises early stage startups, building the MVP, Storytelling for investors, growth & monetization etc. What else? Only in the past 2 years, Yael has researched over 30 products & services!!
More about 
Yael Lipskin-Moshe
Businesses continuously seek to optimize their products and increase conversions without taking unnecessary risks. The challenge is that you are NOT the user of your product and therefore, cannot genuinely foresee how users will interact with it. In this Jolt, you will learn the basics of A/B Testing - a method for comparing two or more versions of a webpage or app against each other to determine which one performs better. Join this Jolt to gain a simple yet powerful experimental tool that enables you to target for maximum effect at minimum resources.

Questions this talk answers:

01

How To Identify Potential Points For Improvement In Your Product

02

How To Define Efficient Yet Meaningful Tests

03

How To Run Tests And Apply The Winning Variations

See the full programme

Yael Lipskin-Moshe

Head of Product | specializes in mobile consumer experience @ Sequel.Care

About
Yael
Yael Lipskin is a VP Product in Orbita Health. Over the past 12 years, Yael has been creating and leading digital products, for B2C and B2B, from 10K to 100M users, in various industries: Digital Therapeutics & E-therapy) , Mobility, DIY editors and more… Developing worldwide products of 100K to 100M+ user base. Yael also advises early stage startups, building the MVP, Storytelling for investors, growth & monetization etc. What else? Only in the past 2 years, Yael has researched over 30 products & services!!

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