Roy is the founder of Q which is a research, design and consulting firm, helping organizations to understand and solve complex problerms by applying integrated methods from behavioral and cognitive sciences.
He is also a Senior Innovation Facilitator at SIT (Systematic Inventive Thinking), specializing in New Product / Service / Process / Business Model Development, Strategy, Problem Solving and MarCom.
He has a MA in Cognitive Psychology from Tel Aviv University and plenty of curiosity in topics of thinking and thinking about thinking.