Apr
19
18:00

Storytelling Techniques for Business

Workshop
Hebrew Session
Lee Reshef
Marketing Manager @ YouTube
Lee is a marketing manager at Google, working on YouTube ads and leading a global awards program for YouTube. She is an expert on YouTube ads and what makes them work and on building and scaling programs. Lee has a bachelor's degree in psychology and political science and a masters degree in public policy, both from Tel Aviv university. She is advising startups on brand building and storytelling and is a passionate problem solver.
More about 
Lee Reshef
Storytelling is the foundation of any marketing campaign, investor pitch, team building, and basically everything. When people make a decision, they, intentionally or unintentionally, search for a story. The challenge begins when you don't know how to explain what your team or business does, which results in others getting what you want. In this Jolt, you'll learn three techniques for turning a message into a compelling story. You'll apply each technique, craft stories that inspire action, and feedback one another. Join this Jolt to find the core of your business story and formulate a successful ending to it.

Questions this talk answers:

01

What elements must your story include?

02

How do you structure an unforgettable story?

03

Which storytelling technique is best for your upcoming challenge?

See the full programme

Lee Reshef

Marketing Manager @ YouTube

About
Lee
Lee is a marketing manager at Google, working on YouTube ads and leading a global awards program for YouTube. She is an expert on YouTube ads and what makes them work and on building and scaling programs. Lee has a bachelor's degree in psychology and political science and a masters degree in public policy, both from Tel Aviv university. She is advising startups on brand building and storytelling and is a passionate problem solver.

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