Jul
16
17:30
Google Analytics for Beginners: How to Drive Meaningful Business Insights
Santiago Martorana
Senior Digital Marketing Manager @ Google
Santiago has over six years experience in digital advertising at Google. Prior to that he led a digital content production team for Argentina's largest TV company.
Having recently finished a Master's degree in Big Data in Culture and Society he now explores the cross between data, new media, and critical theory.
More about
Santiago Martorana
* Formerly known as How to Use Google Analytics to Drive Business Insights *
Over 55% of sites are measured exclusively on Google Analytics, but only a fraction of marketers are using it right. In this Jolt, you will learn how to accurately set up, report, and measure your web assets using Google Analytics.
This Jolt is perfect for novice Google Analytics users who are interested in extracting meaningful insights on their web assets.
***
Terms that are covered in this Jolt:
- Account Hierarchy: Account, Property, and View
- Fundamentals: User, session, and pageview, and event
- Key metrics: Bounce Rate, Time on Site
***
Questions this talk answers:
01
How Do You Get Your Account Up And Running In 5 Minutes (Or Less)?
02
What Are The Key Metrics You Should Care About And Why?
03
Avoid Data Overload: How To Separate Noise From Insight?
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See the full programmeSantiago Martorana
Senior Digital Marketing Manager @ Google
About
Santiago
Santiago has over six years experience in digital advertising at Google. Prior to that he led a digital content production team for Argentina's largest TV company.
Having recently finished a Master's degree in Big Data in Culture and Society he now explores the cross between data, new media, and critical theory.
