Over 55% of sites are measured exclusively on Google Analytics, but only a fraction of marketers are using it correctly.
In this workshop, we'll learn how to measure and extract meaningful insights on your web assets using Google Analytics.
At the end of this workshop, you will be able to independently set up, report and analyze your online asset using Google Analytics.
The workshop is suitable for novice & intermediate analytics users, and requires you to bring a laptop for practice.
Questions this talk answers:
How to get your account up and running in 5 minutes (or less)?
What are the key metrics you should care about and why?
How to separate noise from insight in a data overload
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