Aug
22
18:30
Branded Utility: How To Make Your Advertising Useful
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.
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Itay Boneh
We live in the "Attention Economy" era, where brands are fighting for their place in consumers' lives,
and conventional advertising may just not be enough.
Marketing teams must create smarter campaigns that are based not only on information or entertainment - but on real benefits
that add value to the "built-in" benefits of the product itself.
In this Jolt, we learn how to create campaigns that add real value to your customer.
Questions this talk answers:
01
How advertising should adapt to the current needs of consumers?
02
How your ads can add value to your product?
03
What are the keys for creating strong brand utilities?
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See the full programmeItay Boneh
Strategy Senior Manager @ Deloitte Digital
About
Itay
Itay is the Senior Manager for Strategy at Deloitte Digital, the creative digital consultancy, where he leads teams of digital strategy planning and digital transformation projects for top Israeli corporations. Formerly, Itay's been the VP Strategy at the global advertising agency Publicis, and has been a marketing consultant, academy lecturer, and a mentor for start-ups.
