"Innovation" is a huge buzzword and as such, we need to deconstruct it and bring clarity to the term, approach and learn the practical use for it. We all, naturally, have different perceptual and cognitive fixations that always force us to think and see reality in a certain way. If we learn the 3 main kinds of thought fixation (symmetry fixation, constraints fixation, and complexity fixation), we can look at our challenges through a broad spectrum and find more creative solutions, which are different from the ones we’ve come up with so far. We can also analyze existing solutions in today's ecosystem according to methodical tools and points of view. We will also acquire a tool to analyze and promote solutions for various challenges.