A recent Forbes study shows that retaining an existing customer could be EIGHT TIMES CHEAPER than acquiring a new one! The key to successful retention is to create a customer experience that is innovative, technological, and most importantly - human.
In this Jolt, you will learn how to illustrate a customer journey map, prioritize your interaction points with customers, and come up with a strategy to improve those interactions. At the end of this Jolt, you will gain a better understanding of how to create that WOW effect for your customers and provide service that is professional and human.
Questions this talk answers:
How do you map the customer journey of your business?
How do you determine which interaction point with customers to improve?
Which techniques to use to improve customer experience?
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