One of my all times favourite Ted talks. Putting aside all the humor used (a great attention-booster!) this has an actual serious meaning: the body language, heuristics, covert messages and more. Short Tedx (6 min)
In this 2nd most watched Ted talk ever, Amy Cuddy is taking body language to the next step: it’s not about the way it affects our audience, it is now how it psychologically and physically affect us. Watch, enjoy and perhaps you’ll find yourself power posing before important presentations :)
Fear heuristics is using fear in order to persuade someone.
However, it is only effective when coming with a practical solution.
For example, “Israel is getting dried – save water” isn’t practical enough.
In this following example it’s a lot more clear.
In the next jolt we will learn and practice how to take a message and turn it into a pitch.
Choose an idea to turn it into a pitch, it could be on of the following:
1. Personal Idea for service\product
2. What’s your company doing?
3. Any product\service