JOLT 4

Social Media Stories

Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

IMAGE
“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

IMAGE
“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

IMAGE
“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
DISCUSSIONButton TextButton Text
takeaways
Stats
  • Multiple Posts Per Day? = 60% LESS Engagement
  • Older Demographic
  • Posts with Graphics or Videos = 94% more engagement, and build engagement for pages 34% more quickly.
  • Slower Replies
takeaways
Stats
  • x2 as many Users as Snapchat.
  • Demographics about equally male and female, but 50% UNDER 30
  • Location
  • Link “Read More” = Nope!
  • Business Accounts?
  • “Stories” = 400 Million Views Per Day & 2/5ths using it
takeaways
4 Most important elements:
  • Layot/Formatting - Be crisp
  • Resume - Up-to-date
  • Headshot - Less professional, more warm
  • Endorsements, not Articles
Points of storytelling:
  • A “Mystery” Novel
  • Self-Storytelling
  • Remember our elevator pitch? = Bio
Stats:
  • 260 Million users.
  • Half from the US = International Mindset & B2B Focus
takeaways
Stats:
  • The Most Searches Per Day
  • The most even demographics
  • Lower character count = More engagement
    takeaways
    #hastags
      takeaways
      1. Voice & Consistency
      • FACEBOOK: Post Content & Size
      • INSTAGRAM: Filters & Hashtags
      • LINKEDIN: DON’T use Auto-Fill
      • TWITTER: Timing
      2. Establishing Context
      • FACEBOOK: Over Time
      • INSTAGRAM: Self-Insertion
      • LINKEDIN: Complete Text
      3. Outcomes: Goalpositing
      • FACEBOOK: For growing DIRECT consumables
      • INSTAGRAM: For marketing goals
      • LINKEDIN: For B2B
      • TWITTER: For growing bonds
      4. Authenticity
      • Sponsored Posts: A Do or Don’t?
      • Say what you REALLY think
      • Focus on the STORY above the BUSINESS
      • Don’t give “Individual Voices” within a company
      5. Creating Engagement
      • Creating Engagement for Creating Engagement? A feedback loop!
      • The Invitation
      • Engage YOURSELF
      takeaways

      My key takeaways for business storytelling

      Storytelling for Business
      JOLT 4