JOLT 1

Spoken storytelling

Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

IMAGE
“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

IMAGE
“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
Leadership
  • Create Content — Gives the most benefit.
  • Publish Content  — make it personal.
  • Public Speaking — find opportunities
  • Be Active — Build relationships.
  • Public Speaking — find opportunities
  • Participate — in relevant communities.
LIST
Free Text Frame
LIST

In this Jolt session, Marcelle Yeager teaches us how to elevate our resume get the interviews we want. While resume practices differ across the world, the basic principles are the same for creating a unique resume that will get you invitations to interview. Bring your resume to this hands-on session, where we'll learn practical tools and questions to ask ourselves, as well as obtain peer feedback to enable you to write a top-notch resume that is tailored for the positions you want.

IMAGE
“Personal branding is the process of actively managing the way a person wants to be perceived.”
QUOTE
Button Text
takeaways
Storytelling is not just a buzzword

Where can we use it?

takeaways
Jolt Summary
takeaways
The 5 Principal Points of Storytelling

1. Voice & Consistency

Ask: Who is the narrator?
(Refer to your Adjectives list! Use it to create a “tone”.)
Ask: Why am I telling this story?
(Does it solve a problem? How do I relate to that problem?)
Ask: What is the setting? Is it important?
Ask: Who are the people behind me?hat is the setting? Is it important?
Ask: What are my own challenges?
Ask: What And most importantly… Create Trust
using a “Feedback Loop”.are my own challenges?

2. Establishing Context

In all great storytelling, those listening should take away something: a feeling and a memorable impression.
Business storytelling requires:

A well-defined outcome.
Something that gets audiences thinking.
Something that gets audiences feeling.
Established learning points.
Established learning points.

Establish context around yourself by combining professional STATS combined with interesting personal FACTS.

3. Outcomes: Goalposting

Give your Implementation to the next week, month, year...
Your GOALS provide future-context.
Future-context is essential to creating confidence in your listener.
Realistic goals give good stories credibility.
Think about “Sequels”.

4. Authenticity

Scattered Messages = Poor Confidence
“Tone” across mediums.
Harkening back to your Goalposts out loud.
Using the same stories and descriptions
“As you know…”

The verbiage around a person, brand, or company is a key piece to creating brand awareness, market loyalty, and in-company dependability. Keeping within your set story will make you an asset to any company.

5. Creating Engagement

Create a Feedback Loop. What are your questions for them?
Create an emotional moment.
Make your moment feel “shareable”, and it will walk for you.
All good stories have characters.
co-workers/customers as the co-stars of your stories, and let the audience know there’s still time to be a side-character!
Remember: Future-Thinking.
Create an emotional moment.
takeaways
Different Setting, Different Pointers

How to speak in different settings: Strategies for meetings, interviews, speeches, conversations, networking, and presentations.

further
Nancy Duarte’s “The Secret Structure of Great Talks”

From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with listeners. In this talk, presentation expert Nancy Duarte shares practical lessons on how to make a powerful call-to-action.


further
Harvard Business Review: The Most Empathetic Companies (2016)

The Empathy Index seeks to answer the question: Which companies are successfully creating empathetic cultures? These are the companies that retain the best people, create environments where diverse teams thrive, and ultimately reap the greatest financial rewards. Go over the list - Do you know them? Do the results surprise you?

Read article

assignment
Try It at Home

Take another worksheet with the 5 Principal Points of Storytelling.
When you get home, sometime this week, fill each section in for yourself or your business.
At the end, use this to make your own elevator pitch.


STORYTELLING FOR BUSINESS
JOLT 1