PoMa course

July 19 – August 16. 5 weeks. 160 hours.

PoMa is an intensive one-month course meant to convert skills of experienced workers to the hi-tech world. In the course, the students learn methods and tools known within the startup and hi-tech worlds and go through a plan of upgrading their CVs, LinkedIn profiles, and other components meant to better their chances of acceptance to the world of startups and hi-tech companies. The course puts emphasis on using the students existing skills to use them in the hi-tech world and soft skill acquisition which is needed for developing a career in the fields.

WEEK1
Sunday, 19.07
9:30 – 11:00

Course Kickoff

11:15 – 12:45

Tech jobs for non-techies

13:45 – 15:15

Email marketing basics using MailChimp (1/2)

15:30 – 17:00

Email marketing basics using MailChimp (2/2)

Monday, 20.07
9:30 – 11:00

An Essential Guide to Unit Economics for Startups (1/2)

11:15 – 12:45

An Essential Guide to Unit Economics for Startups (2/2)

13:45 – 15:15

Create your Career Development Plan (1/2)

15:30 – 17:00

Networking Tactics to Build Meaningful Relationships

Tuesday, 21.07
9:30 – 11:00

Business Model Canvas: Determine the Nine Key Segments of Your Business (1/2)

11:15 – 12:45

Business Model Canvas: Determine the Nine Key Segments of Your Business (2/2)

13:45 – 15:15

Create your Career Development Plan (1/2)

15:30 – 17:00

Intro to Data

Wednesday, 22.07
9:30 – 11:00

Market Research: Identify your Unique Business Advantage (1/2)

11:15 – 12:45

Market Research: Identify your Unique Business Advantage (2/2)

13:45 – 15:15

Business English Essentials for Non-Native Speakers (1/2)

15:30 – 17:00

Business English Essentials for Non-Native Speakers (2/2)

Thursday, 23.07
9:30 – 11:00

Startup Fundraising 101: Think Like an Investor (1/2)

11:15 – 12:45

Startup Fundraising 101: Think Like an Investor (2/2)

13:45 – 15:15

Improve Your CV

15:30 – 17:00

Rebuild your CV

WEEK2
Sunday, 26.07
9:30 – 11:00

Create your Career Development Plan (2/2)

11:15 – 12:45

Guest Lecturer: Startup case study by its founder

13:45 – 15:15

Data Visualization (1/2)

15:30 – 17:00

Data Visualization (2/2)

Monday, 27.07
9:30 – 11:00

Presenting Your Ideas with Persuasion (1/4)

11:15 – 12:45

Presenting Your Ideas with Persuasion (2/4)

13:45 – 15:15

Presenting Your Ideas with Persuasion (3/4)

15:30 – 17:00

Presenting Your Ideas with Persuasion (4/4)

Tuesday, 28.07
9:30 – 11:00

Scrum: How to Manage Products using an Agile Framework (1/2)

11:15 – 12:45

Scrum: How to Manage Products using an Agile Framework (2/2)

13:45 – 15:15

How To Search, Find And Tailor Your Next High-Tech Career Opportunity?

15:30 – 17:00

Virtual Tour

Wednesday, 29.07

Day Off - Erev T Be'Av

Thursday, 30.07
9:30 – 11:00

Target Audience: Defining Personas (1/2)

11:15 – 12:45

Target Audience: Defining Personas (2/2)

13:45 – 15:15

Google Sheets: Work with Data More Effectively (1/2)

15:30 – 17:00

Google Sheets: Work with Data More Effectively (2/2)

WEEK3
Sunday, 02.08
9:30 – 11:00

Intro to Product Management: Discover, Design, Build, and Control (1/2)

11:15 – 12:45

Intro to Product Management: Discover, Design, Build, and Control (2/2)

13:45 – 15:15

Personal Branding Fundamentals: Find Your Unique Value Proposition

15:30 – 17:00

Video Communication: How to Be Brilliant on Video Calls

Monday, 03.08
9:30 – 11:00

Intro to PPC: Facebook & Instagram marketing (1/2)

11:15 – 12:45

Intro to PPC: Facebook & Instagram marketing (2/2)

13:45 – 15:15

Guest Lecture - Venture Capital

15:30 – 17:00

How to Build an Impactful LinkedIn Profile

Tuesday, 04.08
9:30 – 11:00

Intro to Google Ads & Secret Methods (1/2)

11:15 – 12:45

Intro to Google Ads & Secret Methods (2/2)

13:45 – 15:15

Presentation Design: How to Turn Information Overload into One Clear Message (1/2)

15:30 – 17:00

Presentation Design: How to Turn Information Overload into One Clear Message (2/2)

Wednesday, 05.08
9:30 – 11:00

Wix: How to Build A Killer Landing Page (1/4)

11:15 – 12:45

Wix: How to Build A Killer Landing Page (2/4)

13:45 – 15:15

Wix: How to Build A Killer Landing Page (3/4)

15:30 – 17:00

Wix: How to Build A Killer Landing Page (4/4)

Thursday, 06.08
9:30 – 11:00

Google Analytics for Beginners: How to Drive Meaningful Business Insights (1/2)

11:15 – 12:45

Google Analytics for Beginners: How to Drive Meaningful Business Insights (2/2)

13:45 – 15:15

How to Improve your Personal Brand

15:30 – 17:00

Panel: Product Managers

WEEK4
Sunday, 09.08
9:30 – 11:00

Gain Competitive Advantage using Growth Hacking (1/2)

11:15 – 12:45

Gain Competitive Advantage using Growth Hacking (2/2)

13:45 – 15:15

SEO Fundamentals: Attract Your Target Audience via Search Engines

15:30 – 17:00

Moving Remote: Best Practices for Remote Team Management

Monday, 10.08
9:30 – 11:00

Get Ready for Your Next Job Interview (1/2)

11:15 – 12:45

Get Ready for Your Next Job Interview (2/2)

13:45 – 15:15

LinkedIn Profile Pictures Photoshoots

15:30 – 17:00

How to Negotiate your Next Salary

Tuesday, 11.08
9:30 – 11:00

Quick-Wins to Improve Your Customer Experience

11:15 – 12:45

Battle Churn: How to Build a Predictive Customer Health Model

13:45 – 15:15

Course Exam

15:30 – 17:00

Panel: Marketing, Sales, CS & Community

Wednesday, 12.08
9:30 – 11:00

Fundamental Techniques for Influencing Others (1/2)

11:15 – 12:45

Fundamental Techniques for Influencing Others (2/2)

13:45 – 15:15

Behavioural Economics: What Really Drives your Customers?

15:30 – 17:00

SWOT: How to Make Strategic Business Decisions

Thursday, 13.08
9:30 – 11:00

Email and Instant Messaging: How to Craft a Clear Message that Leads to Action (1/2)

11:15 – 12:45

Email and Instant Messaging: How to Craft a Clear Message that Leads to Action (2/2)

13:45 – 15:15

Create Better Products: Key Principles of Good UX Design

15:30 – 17:00

Workshop: Get Ready for Your Presentation

WEEK5
Sunday, 16.08
9:30 – 11:00

Automation Tools: Turn Time-Consuming Tasks Effortless (Workshop)

11:15 – 12:45

Automation Tools: Turn Time-Consuming Tasks Effortless (Workshop)

13:45 – 15:15

SEO Fundamentals: Attract Your Target Audience via Search Engines (Single)

15:30 – 17:00

Graduation Ceremony