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“A learning experience so engaging it’s addictive”

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Behavioural Economics: What Really Drives your Customers?


4.59
/ 5
Mini-course
375
students
48
times delivered

Questions we’ll answer:

1

Why Is It Wrong To Assume That Buyers Are Rational?

2

What Common Biases Do Consumers Fall For?

3

How Do You Work Around Predictable Irrationality?

What to expect:

“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely)Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this session, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey.At the end of this session, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behaviour.

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Deck preview:

No items found.
No items found.
This Jolt’s delivered by:
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Roy Bendor cohen
Founder @ Q Behavioral Thinking
Alex Shilman
Chief Behavioral Officer @ The Human Factor
Ziv Rotem
Founder @ Tulugar

375

people have taken this workshop

Ofir N.



Awesome Jolt and Jolter, super valuable info and well structured Jolt. Discussions and exercises were on point, kept us engaged. Left with some good insights and ideas for my business. Right on!

ronak p.



Alex knows what he’s talking about, and the topics he covered were things which I’ve never thought being in business for over 15 years

Aprooved by SUBA commetee:
November 2019
Jolt was built by:
Last updated:
May 2020
375
students
48
times delivered
Get Started
Approved by SUBA committee:
November 2019
Last updated:
May 2020
Management & leadership
Marketing & sales
Product
Finance
Data
Personal skills & self development

Behavioural Economics: What Really Drives your Customers?


4.59
|
128
reviews
375
students
48
times delivered
CPD certified

In this workshop you'll learn:

Why Is It Wrong To Assume That Buyers Are Rational?

What Common Biases Do Consumers Fall For?

How Do You Work Around Predictable Irrationality?

What to expect:

“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?” (Dan Ariely)Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this session, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey.At the end of this session, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behaviour.

Deck preview:

No items found.
No items found.

375

people have taken this workshop

Ofir N.



Awesome Jolt and Jolter, super valuable info and well structured Jolt. Discussions and exercises were on point, kept us engaged. Left with some good insights and ideas for my business. Right on!

ronak p.



Alex knows what he’s talking about, and the topics he covered were things which I’ve never thought being in business for over 15 years

375
students
48
times delivered
128
positive reviews
CPD certified
This Jolt was delivered by:
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Roy Bendor cohen
Founder @ Q Behavioral Thinking
Alex Shilman
Chief Behavioral Officer @ The Human Factor
Ziv Rotem
Founder @ Tulugar
Aprooved by SUBA commetee :
November 2019
Jolt was built by:
Last updated:
May 2020