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“A learning experience so engaging it’s addictive”

Leadership & management
Marketing & sales
Product
Finance & legal
Data
Personal skills
Business strategy
Career Development

How to Build a Top Marketing Message

4.30
312
students
46
times delivered
CPD certified

Questions we’ll answer:

How do you evaluate your unique business offer?

What does it take to extract your consumers' needs?

How do you craft a marketing message that tells your brand's story?

What to expect:

The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action.

In this workshop, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience.

Terms covered in this workshop:

* USP (Unique Selling Proposition)

* ESP (Emotional Selling Proposition)

* The Marketing Funnel

* Consumer Insights

* User vs. Shopper

This workshop is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Deck preview:

No items found.
No items found.
Taught by:
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Louise (LouLou) Ullmark
Senior Marketer @ Consultant
Idan Kligerman
Global DIgital Director @ SodaStream International, Ltd.

312

people have taken this workshop

The Jolter demonstrated professionalism and conveyed the material well. The many examples were helpful. In addition, I liked that he made it clear several times during the session that there is no one way/technique, it was important.

Omri G.
5.0
Aprooved by SUBA commetee:
September 2019
Jolt was built by:
Last updated:
May 2020

The Jolter demonstrated professionalism and conveyed the material well. The many examples were helpful. In addition, I liked that he made it clear several times during the session that there is no one way/technique, it was important.

Omri G.

5.0
Approved by SUBA committee:
September 2019
Last updated:
May 2020
Management & leadership
Marketing & sales
Product
Finance
Data
Personal skills & self development

How to Build a Top Marketing Message


4.30
|
221
reviews
312
students
46
times delivered
CPD certified

In this workshop you'll learn:

How do you evaluate your unique business offer?

What does it take to extract your consumers' needs?

How do you craft a marketing message that tells your brand's story?

What to expect:

The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action.

In this workshop, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience.

Terms covered in this workshop:

* USP (Unique Selling Proposition)

* ESP (Emotional Selling Proposition)

* The Marketing Funnel

* Consumer Insights

* User vs. Shopper

This workshop is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.

Deck preview:

No items found.
No items found.

312

people have taken this workshop

Omri G.



The Jolter demonstrated professionalism and conveyed the material well. The many examples were helpful. In addition, I liked that he made it clear several times during the session that there is no one way/technique, it was important.

312
students
46
times delivered
221
positive reviews
CPD certified
This Jolt was delivered by:
Itay Boneh
Strategy Senior Manager @ Deloitte Digital
Louise (LouLou) Ullmark
Senior Marketer @ Consultant
Idan Kligerman
Global DIgital Director @ SodaStream International, Ltd.
Aprooved by SUBA commetee :
September 2019
Jolt was built by:
Last updated:
May 2020

Where are you located?

LondonTel Aviv