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“A learning experience so engaging it’s addictive”
How Do You Evaluate Your Unique Business Offer?
What Does It Take To Extract Your Consumers' Need?
How Do You Craft A Marketing Message That Tells Your Brand's Story?
The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action.
In this workshop, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience.
Terms covered in this workshop:
* USP (Unique Selling Proposition)
* ESP (Emotional Selling Proposition)
* The Marketing Funnel
* Consumer Insights
* User vs. Shopper
This workshop is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.
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The Jolter demonstrated professionalism and conveyed the material well. The many examples were helpful. In addition, I liked that he made it clear several times during the session that there is no one way/technique, it was important.
How Do You Evaluate Your Unique Business Offer?
What Does It Take To Extract Your Consumers' Need?
How Do You Craft A Marketing Message That Tells Your Brand's Story?
The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action.
In this workshop, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience.
Terms covered in this workshop:
* USP (Unique Selling Proposition)
* ESP (Emotional Selling Proposition)
* The Marketing Funnel
* Consumer Insights
* User vs. Shopper
This workshop is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.
The Jolter demonstrated professionalism and conveyed the material well. The many examples were helpful. In addition, I liked that he made it clear several times during the session that there is no one way/technique, it was important.