One membership, unlimited learning. Focus your learning with workshop collections in marketing, sales, data, product, negotiation, management and more
“A learning experience so engaging it’s addictive”
“A learning experience so engaging it’s addictive”
How do you evaluate your unique business offer?
What does it take to extract your consumers' needs?
How do you craft a marketing message that tells your brand's story?
The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action.
In this workshop, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience.
Terms covered in this workshop:
* USP (Unique Selling Proposition)
* ESP (Emotional Selling Proposition)
* The Marketing Funnel
* Consumer Insights
* User vs. Shopper
This workshop is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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How do you evaluate your unique business offer?
What does it take to extract your consumers' needs?
How do you craft a marketing message that tells your brand's story?
The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action.
In this workshop, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience.
Terms covered in this workshop:
* USP (Unique Selling Proposition)
* ESP (Emotional Selling Proposition)
* The Marketing Funnel
* Consumer Insights
* User vs. Shopper
This workshop is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.
