Developing the ability to not only understand change, but to lean into it is key to reaching the top of your industry.
Knowing why change happens and equipping yourself with a set of tools and strategies to manage it can set you apart from the crowd and ensure your status as an expert. With each shifting trend, technology or strategy, there is the chance to develop new skills and widen your abilities to become a more versatile, well-rounded professional. If you can embrace those opportunities, even if they feel unsteady or uncertain, you’ll reach the top and go beyond!
My number 1 lesson is to not compare myself to other people. It's basic but true. I think the world is so often set up to pit people against each other "if someones doing this at a certain age then I should be doing this". It forces us to make bad decisions. At school, at university, on grad schemes we're graded and compared to our peers but I've forced myself to let go of that mentality.
There's always someone who will be younger, prettier, smarter, more successful than me, so why allow that negative energy into my life?
I make decisions based on what I want to do, live life to the beat of my own little (weird) drum and fundamentally am happier for it. When you're pushing yourself to try new things you're opening yourself up to a lot of rejection, criticism, people knocking you back. You can listen of course, but fundamentally there's nothing wrong with living life on your own terms. If we start to think about the world as winners, losers, better or worse, we start to feel unsatisfied with what we have and lose our sense of community. Life's tough enough, why add more things to worry about to it?
has held B2B and B2B marketing roles at Google, LinkedIn and Hootsuite, and previously built up her own audience online of nearly 3 million followers through her musical endeavours using YouTube, Google+, Twitter and Facebook