What’s your top tip for achieving success?

My number 1 lesson is to not compare myself to other people. It’s basic but true. I think the world is so often set up to pit people against each other “if someones doing this at a certain age then I should be doing this”. It forces us to make bad decisions. At school, at university, on grad schemes we’re graded and compared to our peers but I’ve forced myself to let go of that mentality.

There’s always someone who will be younger, prettier, smarter, more successful than me, so why allow that negative energy into my life?

I make decisions based on what I want to do, live life to the beat of my own little (weird) drum and fundamentally am happier for it. When you’re pushing yourself to try new things you’re opening yourself up to a lot of rejection, criticism, people knocking you back. You can listen of course, but fundamentally there’s nothing wrong with living life on your own terms. If we start to think about the world as winners, losers, better or worse, we start to feel unsatisfied with what we have and lose our sense of community. Life’s tough enough, why add more things to worry about to it?

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My number 1 lesson is to not compare myself to other people. It's basic but true. I think the world is so often set up to pit people against each other "if someones doing this at a certain age then I should be doing this". It forces us to make bad decisions. At school, at university, on grad schemes we're graded and compared to our peers but I've forced myself to let go of that mentality.

There's always someone who will be younger, prettier, smarter, more successful than me, so why allow that negative energy into my life?

I make decisions based on what I want to do, live life to the beat of my own little (weird) drum and fundamentally am happier for it. When you're pushing yourself to try new things you're opening yourself up to a lot of rejection, criticism, people knocking you back. You can listen of course, but fundamentally there's nothing wrong with living life on your own terms. If we start to think about the world as winners, losers, better or worse, we start to feel unsatisfied with what we have and lose our sense of community. Life's tough enough, why add more things to worry about to it? 


Grace Gould

CEO of Soda Says, a lifestyle tech store she founded after working for Apple, learning funding at Index Ventures and working in manufacturing at PCH International.