The Experience
Teach at Jolt

Can a no-meat burger be juicy?

Roy Latke
August 1, 2019

Have you heard of Impossible Foods? A company founded by an American scientist named Professor Patrick Brown that’s raised over $ 370 million to date from leading funds including Google Ventures.

Brown's idea is simple and ingenious. Every food is made of certain molecules which can be isolated and produced differently. Brown began to decompose the separate elements of different meats into molecules and then replicated them using plant-based materials.

The result? In 2016, the company unveiled the Impossible Burger, a vegetarian patty that needs less than 95% of the land and 74% less water than it’s meat counterpart. The new burger contains more protein, much less fat and zero cholesterol.

And they didn’t stop there, two months ago startup company launched the Impossible Burger 2.0, which is tastier, juicier and more nutritious – featuring 30% less sodium and 40% less saturated fat than the previous version. And it’s much closer to real meat than ever before.

And yes, he is kosher and that means the cheeseburger version is kosher too.

“It was really wonderful and met the craving I had since turning veggie. The feeling I wanted was the joy that comes with a warm, fatty and salty burger wrapped in an amazing brioche bun, pickles, sauces, salad and cheese. This definitely had that naughty, fatty taste and texture I was looking for." says Juliet Sears, a BBC GoodFood journalist. Impossible Burger is available in over 3,000 restaurants and food chains across the US and Hong Kong.

This Startup is about to change how we eat, and the fate of billions of animals on earth. How will this affect McDonalds? And the fast food industry as a whole? What will it do to the huge meat markets? Trillion-dollar industries need to change. Adopt the new, and give up the old. And they will have to do it sooner rather than later. There is only one way to make those changes quickly - adopt the startup method.

Jolt. Teaching startup business.

So why do so few of us have creative breaks?

Because almost everything will work again if you unplug it for a few minutes. Including you.

Charles Darwin took long walks around London. Kurt Vonnegut made listening to jazz a daily priority. Fiona Apple disappeared for 6 years after the release of her third album.

So why do so few of us have creative breaks?

I ask because I can often be found agonising over the "more". If only I posted on Instagram more, I'll think in the bath. I'd have more followers if I pitched to more publications. I need to post 2 more times a week, minimum. I could go on...

Between you and me, I've got frustrated with myself for browsing Facebook or watching too much TV more times than I can remember.

And I'm not alone. So many of us are terrified of taking a break, creatively speaking. We won't let a moment pass without listening to a podcast, consuming an article or sharing something.

The cognitive load is real, y'all.

But like Vitamin D, sleep and good food, it's not only ok to take a break, it's essential.

Living a successful life is also about knowing when not to work. For your best output, you need to focus on your input, too.

The world won't end if you disappear from the internet for a week or so. Your creativity won't suddenly stop. Your time is now, but your time was also then and it will be again.

Your dreams don't have an expiration date.

Many of us confuse being "busy" with being constructive. But you can only do your best work by taking breaks.

And science backs it up, too. The brain requires substantial downtime to do its most innovative thinking. The ideas you have while driving or in the shower aren't coincidental. They're a result of you taking a step back, whether you're aware of it or not.

Here's a challenge for you

Let yourself take a wonderful and indulgent break. Several breaks. Hell, get downright bored.

Put airplane mode on for a while. Sit down. Lie down. Be still. Do nothing. Observe. Listen to your mind. Let it do what it does without judging it.

Wallow in it. Don't be afraid of it. Push it as far as you can.

When you leave your laptop behind, something always happens. A new idea or a fresh perspective appears.


"A spark of inspiration needs an empty cave."

Take proper breaks, often. Completely clear your mind. Your next best idea depends on it.

Taken by over 18,500 people; Calibrated by 100s of tech employees

By taking this 10-min test I can set myself up for success

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