The course that prepares you to work in Digital Marketing in the Tech industry
The role of sales development representatives is located at the very initial stage in the sales process of startups and high-tech companies. Sales development representatives from sites, maps and devices (from the word qualify) potential customers. In this process, representatives are the first to contact prospects or respond to incoming inquiries to determine if he is a prospect. The purpose of filtering is to direct the company's resources exclusively to relevant customers. This role is a role entry into the high-tech world and from it one can develop in many directions on the business side of this world.
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PPC, or Pay Per Click, refers to the traditional model of online marketing. Today, the payment model is not only aimed at payment for every click on a link, but also payment for exposures, conversions, views and more. The work of campaign managers includes learning this constantly changing field, understanding the rules of advertising on various platforms, tailoring the campaigns to the right target audiences, carrying out data analysis and optimization, and managing budgets. This is a tech entry-level position that can present job opportunities in other marketing-related fields, such as marketing management and digital management.
Social media managers are engaged in digital marketing and advertising on a variety of platforms, such as Facebook, LinkedIn, Twitter, TikTok, and more. Social media managers regularly manage activities on these platforms for companies in which they work or for several customers if the job is in a marketing or advertising agency. Their work includes brand positioning in accordance with social trends relevant to a specific industry in which the company operates, drafting and writing content for different media platforms, understanding the operation and day-to-day management of social media, and keeping up-to-date with the innovation of online platforms.
Marketing Automation Manager (or Specialist) is among the most popular jobs in tech companies in recent years. Specialization in this field includes an in-depth understanding of the journey that the potential customer goes through from exposure to the brand’s ad or marketing campaign to conversion. The work includes building automated processes and connections between customer management systems and email and marketing management systems (such as HubSpot, Salesforce, and more). Marketing automation managers are responsible for strategy, implementation and optimization of these processes, including the ability to design and upgrade landing pages. This position is slightly more advanced and requires knowledge in other areas of marketing.
SEO managers carry out optimization of content and web pages to reach as high positions as possible in various search engines, by which they aim to improve the conversion rates from the brand’s marketing website or landing pages. SEO managers also need to be able to conduct market and competitive researches, design landing pages according to the rules dictated by search engines, and even develop websites and design the user experience. Getting a job in this field can open the door to a junior position in marketing departments of large companies or positions in digital marketing agencies.
You will learn how to break into the American, Asian and European markets, and not only how to market within Israel.
You will learn how Airbnb, Waze and Lemonade managed to become huge companies, and not only how the campaign of the Bank of Israel works.
You will learn how to generate rapid growth with innovative methods suitable for 2021, and not just how to upload an ad on Facebook.
Jolt gave me many practical tools that will help me in the beginning of my tech career. They did an excellent job in selecting a diverse group of lecturers who exposed me to different business fields.
The course allowed us to become profoundly acquainted with the tech industry and its work practices – all from industry experts, within one month.
Industry leaders teaching you the how to thrive and succeed in the tech environment.
That means, at the end of the program, you will already have a network to start your career.
Salaried employees with no marketing experience, who want to become top digital marketing professionals of the highest level. Salaried employees with experience in non-digital marketing (advertising, television, radio, PR, etc.), who want to fill the important digital gap in the new world.
Self-employed people, who would like to become digital marketing professionals and work as vendors with tech companies (which pay well). Business owners.
We use technology to train thousands remotely for jobs in tech, in live cohorts. We specialize in business-oriented positions in the tech industry, recognized by various institutional bodies, such as: