How to be in the Top 1% of your Industry? — Jolt Business Podcast #4

Roei Deutsch, Jolt CEO
|
August 8, 2019

The episode's transcription:

Roei: My biggest fright tonight is to fall off stage. It's so tall. Okay, you guys make sure it doesn't happen tonight. So, good evening. Funny thing about tonight is that I think the title of this evening is, "Becoming The Top One Percent Of Your Industry." And, it's quite an unusual title for one main reason. Most people don't want to become the top one percent of their industry. Most people just want to be what? You want to be successful. They want a competitive advantage, they want to win over everyone, they just want to feel meaningful and be recognized for that and get compensation for that. And just by being here tonight, you have done a step towards becoming the top one percent of your industry. Just by doing what? Wanting it. Right, and most people are not looking for it. And it actually makes a lot of sense, because becoming the top one percent of your industry, actually, mathematically, only means one thing. It means being better than the other 99%. And that's quite unfortunate, because historically, history has not been so you would say, fair in the way it divided success. You would have such a higher chance of becoming the top one percent of your industry, if you were born with the right last name, right? Or if you inherited or if you inherited a large fortune, you would have had such a higher chance. 

But if you're not born with those things, how do you out do the wealthy and connected? What do you do when you go into a market where other people have more experience, more titles, more connections? They have more money to take more time in their studies, in learning. They're having dinner with people you can only dream of eating dinner with. Or for the very least, they have enough support from their parents so they can pursue a prestigious MBA and take $100000 for it and maybe two years off work. So, how do you out do the wealthy and connected? 

Now, the good news is, are, it's the 21st Century. And this actually has a name. There's a name to this act of coming out of nowhere, with no resources, no background, no connections, and taking over everything. 

The name to that act, and it's actually one of the most admirable acts in modern history, it's called a startup. Right, a startup is the exact of coming out of nowhere, with no resources, no connections, and taking over everything. Taking the big price. And while it's a common misconception to think of a startup as a type of a tech company. That's what we imagine when we hear the word startup, it's actually a lot more than that.

Six out the ten of the biggest companies today, have grown from startup. Startups are winning in every single industry and while it's a common misconception to think of it as a type of a tech company, a startup is actually a mindset. A set of tools, methodologies, and behaviors, that together form the mindset that allows few to take over many. It allows few people, with few resources, and few connections, to do great things. And while this normally goes into companies and organizations. Smaller organizations with less resources that achieve great things in very few time, this mindset works kind of like a virus. And that virus can infect people as much as it affects organizations. 

Imagine this virus changes everything it touches. You put this virus on the office real estate industry, what happens? What do you get? If you infect the industry of office space with the startup virus, what do you get? You get WeWork, right? If you infect that virus over the accommodation industry, what do you get? And you know what the third example is, right? If you use it on the taxi cab industry, what do you get? You get Uber. So these three companies don't exactly have more technology than SenseWorks. They're just normal companies disrupting industries using probably, the world's most efficient sit down business operating system, the startup mindset.

Now, what if you used it for your careers? What can be done with this mindset if you used it for you? Now, when you look at this mindset, it comes with a great challenge and a great opportunity. The challenge is, how do you learn it? The institutions that are equipped to train us for the workforce, that are meant to prepare us for business, are pretty old, they're pretty outdated. Imagining taking this revolutionary mindset, such a radically innovative way of thinking, and applying it on a business school that's a thousand years old, doesn't really compute, right? Imagine taking an MBA at Oxford, an institution that's a thousand years old, and trying to learn one of the most innovative mindsets on the planet. It's quite hard.

But this also brings a great opportunity, because the very core essence of the startup mindset is, hacking your way to the top. Is taking something small with no resources, and going all the way up. And that allows us to actually go all the way up, without pursuing the top MBA from the top business school. Without having $100000 from our parents and taking two years off. It actually allows us to go all the way up, by hacking our way.

Now, when we came to look at this starting Jolt, we understood that there's a great opportunity here, because a new tribe now emerges in the workforce in the employment market. And that tribe is the tribe of the self-made people. People who do not have those resources and connections, that were not born with the right last name or inherited a large fortune. And those people now with the right mindset, have the opportunity to overtake the entire economy. So, when we wanted to build a business school for these people, we call it the business school of the self-made. And that is what Jolt does today. 

Jolt is what an MBA looked like if it was imagined today. And if you imagine the business school today, it would definitely have to teach the world's most effective value creation unit. In a capitalist economy, where there's one business system, that's absolutely more efficient than any other one, what is bound to happen? It prevails. It has to win. And for that reason, we wanted to look at this completely from scratch. How would an MBA look like, if we completely reimagine it for self-made people? Now, when we started building it, we wanted it to be not only giving you the startup mindset, we also wanted you to be completely relevant for today's workforce and demands in the market.

So, what we've done, is we've build a committee, built out of alumni of the world's best business schools. We've put in our room, people who have graduated from Harvard, Stanford, NYU, LES, LSE, NCI, all those incredible business schools, and we gave them this one brief. We said, "How would an MBA look like if you built it from scratch to be better than the one you've taken?" "How would an MBA look like, if it was built to give you the startup mindset?" Now we chose those people, not only based on the schools they went to, but also the jobs they have today. So those people are holding executive positions today at Tesla, Google, Amazon, Microsoft. The most celebrated companies and startups on the planet. And they have been given this initiative, building the MBA of the future.

And we said to them, "We want to have a program that is so current, you would want to hire its graduates". "We want a program so good, that you would have wanted to do it yourself."

And the result of their work is so remarkably different than an MBA, that anyone who looks at it says, "This is definitely not an MBA." In fact, it's so different than what an MBA looks like today, in regular institutions, that we've decided to call it just that. You may have met the name of our new program right? We decided to call it, "Not an MBA." And Not an MBA is a business program, built for the self-made, that is completely designed from scratch to give that growth mindset, that startup mindset, that allows you to do great things with very few resources, and investment. 

The good news tonight, is that, starting tonight, this is also available here in Soho in London. I think we're 25 meters away from our new campus in Soho,

Presenter: 125.

Roei: 125 you've checked with Google Maps I assume? Yeah, beautiful. So first of all, this is available today not only in our Soho Campus just opening today, but also in our Liverpool Street Campus that has been opened for a few months, so Londoners are welcome now to take part in this program. Now, what I wanted to do now was, I thought of showing you what the product actually looks like? You want to see it? Okay, not enough nods, so I don't know. 

So, the way this works, if you want to build an idea for the self-made, you want to be giving them complete flexibility. So the first thing that works in this program is that every member of the program gets this app that understands what they want to learn and recommends the next class that they can take. And you choose every class, you don't only choose the class you're taking, you understand exactly what you're going to get from the class and how you're going to use it tomorrow morning. 

We also see who already signed up for it, and chose your place around the table. Have you guys ever been to Soul Cycle, or Barry's Bootcamp? You know, you choose your bike? So it's kind of like that, only in the classroom. And Jolts happen in small groups, only in our campuses. And always around a conversational table.

So learning the business skills of today, learning the startup mindset, is not only getting the knowledge from the source of chosen knowledge that's onscreen, but also in a conversational manner, learning it from other people sitting together. So that's the first part. You sign up to a class, you choose the classes you want and you have to collect credits. That you know, that's quite regular. Then you get to the actual campus and it's built nothing like a classroom in a regular business school. Our micro campuses are in spaces that look, kind of like, this one. And these all internet, beautiful looking rooms where we sit around a conversation table, with up to 14 other people, that you know who they are before you come to class. And your world class instructors joins live on screen. So you can sit in Liverpool Street and learn from someone in Silicon Valley, in New York, in Tel Aviv, or in London. Which also allows us to offer the very affordable prices that we offer for this program.

And then finally, and this is my favorite part, every single class at Jolt, opens with presenting every single student in the class and the instructor themselves. Now the reason we do it, and you'll see it in a second, is that we think the students participating in the session, are not less important than the instructor presenting, or the material being given. So that's a shift from the ancient Greek system of learning, that's still present in today's business schools and that is an auditorium, you have one source of truth and knowledge, teaching everyone. Instead of that, we think that the students are the main part of the class. That is why the students are the host of the session. And that is what is expected if you want to be learning business skills with other business professionals like yourself. You would want to be in an environment that allows everyone to participate on the same level. 

So, we'll finish and we've seen the opening sequence of every single Jolt, it's kind of disco, I hope you like it, but it's mostly to show you the vibe of what Jolt is like, assuming that this is a business program that you actually take on your evenings. And we wanted to make it fun enough, that you be able to do it over time. My workout trainer says that the best workout, is the one that you actually do. So it's kind of like that. It's school, we know you want to learn things, but if it's not fun and engaging, and welcoming, you wouldn't be able to do it over time. So if you can dim the lights, yeah, oh yeah. And then, maybe some volume, see how it looks like. So when I get to class, I check out with my app. Once I arrive, . Then when it's time to sit and ratio goes on, Everyone is ready to grab your seats, The Jolt is about to begin. We take our pre-designated seats. .

Presenter: John Younger is the bestselling author of "Actual Talent: HR From the Outside In."

Roei: Every instructor is presented, we call it Hollywood presentation, because our instructors are instructed to be delivering the class as if it's a show. It has to be engaging, interactive. We're measured upon every single class unlike any other school. Every single class has to be effective, it has to be engaging, but you can also see that every instructor is presented with their location and weather because of conversation starts. And about 50% of our classes are interactive conversational sessions. We have a few Jolters in our audience right? Jolters raise your hands. Ah, we have quite a few Jolters in the audience actually. Nice, so you guys can later tell your stories. Beautiful. And then finally, to close up tonight, we want to invite you guys, the special people who actually are pursuing the admirable goal of becoming the one percent of your industry, to sign up for Jolt with a special discount for the opening of our new Soho location. We have a limited number of the special scholarships I think it's 30% off for the first three months. Yeah, that's very impressive. So, 30% off for the first three months. We have a limited capacity for that. If you guys sign up tonight, in the next 24 hours with this link, you get the discount and you are also invited to use any of our locations in London and Tel Aviv and soon offering additional locations on the planet, which will hopefully help you become the top one percent of your industry. Thank you all.


So why do so few of us have creative breaks?

Because almost everything will work again if you unplug it for a few minutes. Including you.

Charles Darwin took long walks around London. Kurt Vonnegut made listening to jazz a daily priority. Fiona Apple disappeared for 6 years after the release of her third album.

So why do so few of us have creative breaks?
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I ask because I can often be found agonising over the "more". If only I posted on Instagram more, I'll think in the bath. I'd have more followers if I pitched to more publications. I need to post 2 more times a week, minimum. I could go on...

Between you and me, I've got frustrated with myself for browsing Facebook or watching too much TV more times than I can remember.

And I'm not alone. So many of us are terrified of taking a break, creatively speaking. We won't let a moment pass without listening to a podcast, consuming an article or sharing something.

The cognitive load is real, y'all.

But like Vitamin D, sleep and good food, it's not only ok to take a break, it's essential.

Living a successful life is also about knowing when not to work. For your best output, you need to focus on your input, too.

The world won't end if you disappear from the internet for a week or so. Your creativity won't suddenly stop. Your time is now, but your time was also then and it will be again.

Your dreams don't have an expiration date.

Many of us confuse being "busy" with being constructive. But you can only do your best work by taking breaks.

And science backs it up, too. The brain requires substantial downtime to do its most innovative thinking. The ideas you have while driving or in the shower aren't coincidental. They're a result of you taking a step back, whether you're aware of it or not.

Here's a challenge for you

Let yourself take a wonderful and indulgent break. Several breaks. Hell, get downright bored.

Put airplane mode on for a while. Sit down. Lie down. Be still. Do nothing. Observe. Listen to your mind. Let it do what it does without judging it.

Wallow in it. Don't be afraid of it. Push it as far as you can.

When you leave your laptop behind, something always happens. A new idea or a fresh perspective appears.

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"A spark of inspiration needs an empty cave."

Take proper breaks, often. Completely clear your mind. Your next best idea depends on it.

Could you get to the top 1% of your industry?

Empower your team to go and shine.