Reach Out Tips via Email or Linkedin — Jolt Business Podcast #3

Lior Frenkel, CPO & Partner at Jolt
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July 30, 2019

The episode's transcription:

- Hey, Karin.

- Hey, Lior.

- Let's talk about reaching out. How can you tell if someone is a good lead to reach out to?

- Great, so first of all I look at her LinkedIn account or any social media accounts because this is what matters. The way you show yourself on social media is probably what you want people to see or not to see about you. So LinkedIn is the best thing to do because it's the most professional account.

- How do you contact the other person?

- So it's really easy. There are several ways. Most of the time, I will just reach out through LinkedIn and send a direct message using my email. The other option is go ahead and search them on Google. Maybe they have an official site and then they have their content information where I can take from and get it from there as well.

- What's the tone and voice you use so people don't think your messages are spam?

- That's a great question. So it depends. Let's say, for example, if you're talking and approaching a CEO of a really big company, you should probably lower the tone of voice, make it a more serious message. Probably I need something from this guy and not the opposite. And the other option can be maybe I'm approaching a community manager at WeWork. So this guy or girl can be a lower age and a lower role. I can be more authentic with this guy, more enthusiast and using emojis for example.

- What's the best email title that works for you?

- Okay, so I really love using Let's talk as the email title. Really works out for me. I'm super direct. I really like keeping it simple. I don't wanna lie to the person I'm writing emails to and I wanna keep this trust between us that I'm not gonna spam him later with emails that he doesn't wanna read.

- What are follow ups and do you use those?

- A follow up email is when you send an email to a person after you met him, had a conversation, had an initial approach to him, and you didn't get a reply or you just wanna sum things up. Without follow up emails, I really see that there is no progress at all with what I do because people are busy, they receive tons of emails, and they keep on forgetting the meetings or the conversations that we had. So I sum everything up to keep in touch with the person afterwards to make him do what I want him to do.

- What's your best tip for a follow up email?

- First it would be, writing notes during the meeting or the conversation that you had with the other person. The second tip will be ending the follow up email with a CTA, a Call To Action, making the other person make or do something after the email's being sent, like let's schedule a meeting next week.

- Is it common that people don't get back to you?

- Yeah, unfortunately, it is. People are super busy nowadays. They receive a lot of emails, a lot of messages through a lot of platforms. So it makes sense they won't be able to reach out back. So don't worry about that. Just keep on trying.

So why do so few of us have creative breaks?

Because almost everything will work again if you unplug it for a few minutes. Including you.

Charles Darwin took long walks around London. Kurt Vonnegut made listening to jazz a daily priority. Fiona Apple disappeared for 6 years after the release of her third album.

So why do so few of us have creative breaks?
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I ask because I can often be found agonising over the "more". If only I posted on Instagram more, I'll think in the bath. I'd have more followers if I pitched to more publications. I need to post 2 more times a week, minimum. I could go on...

Between you and me, I've got frustrated with myself for browsing Facebook or watching too much TV more times than I can remember.

And I'm not alone. So many of us are terrified of taking a break, creatively speaking. We won't let a moment pass without listening to a podcast, consuming an article or sharing something.

The cognitive load is real, y'all.

But like Vitamin D, sleep and good food, it's not only ok to take a break, it's essential.

Living a successful life is also about knowing when not to work. For your best output, you need to focus on your input, too.

The world won't end if you disappear from the internet for a week or so. Your creativity won't suddenly stop. Your time is now, but your time was also then and it will be again.

Your dreams don't have an expiration date.

Many of us confuse being "busy" with being constructive. But you can only do your best work by taking breaks.

And science backs it up, too. The brain requires substantial downtime to do its most innovative thinking. The ideas you have while driving or in the shower aren't coincidental. They're a result of you taking a step back, whether you're aware of it or not.

Here's a challenge for you

Let yourself take a wonderful and indulgent break. Several breaks. Hell, get downright bored.

Put airplane mode on for a while. Sit down. Lie down. Be still. Do nothing. Observe. Listen to your mind. Let it do what it does without judging it.

Wallow in it. Don't be afraid of it. Push it as far as you can.

When you leave your laptop behind, something always happens. A new idea or a fresh perspective appears.

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"A spark of inspiration needs an empty cave."

Take proper breaks, often. Completely clear your mind. Your next best idea depends on it.

Could you get to the top 1% of your industry?

"Sure! If you work 16 hrs/day or your dad is the CEO"

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