The Experience
Teach at Jolt

We live in the future, but how’s your memory?

Roy Latke
August 11, 2019

Every February the world's largest mobile exhibition is held in Barcelona. And every year they make dramatic announcements about mobile computing.

In 2005, SanDisk invented a new standard called microSD. It’s a tiny memory card that can be integrated into dozens of different mobile devices from camera to smartphone, music player or tablet. The first memory cards created were 32 or 64 MB in size. Which was a huge volume for such a tiny chip, in those days.

Just one year later (2006) they then surprised the industry with a 4GB (!) Card with a $100 price tag.

This year, SanDisk unveiled a 1TB microSD memory card. That’s a greater memory than most laptops sold today. The price, by the way, opens at $450, but can go as low as $100.

Advances in technology are happening exponentially and changing the world we live in. Including the business world. Things that seemed "delusional and futuristic" a few year sago seem "easy and simple" now. Businesses cannot rest on their laurels anymore, they must adapt to these rapid changes. There is one way to do this - adopt the startup method.

Jolt. Teaching startup business.  

So why do so few of us have creative breaks?

Because almost everything will work again if you unplug it for a few minutes. Including you.

Charles Darwin took long walks around London. Kurt Vonnegut made listening to jazz a daily priority. Fiona Apple disappeared for 6 years after the release of her third album.

So why do so few of us have creative breaks?

I ask because I can often be found agonising over the "more". If only I posted on Instagram more, I'll think in the bath. I'd have more followers if I pitched to more publications. I need to post 2 more times a week, minimum. I could go on...

Between you and me, I've got frustrated with myself for browsing Facebook or watching too much TV more times than I can remember.

And I'm not alone. So many of us are terrified of taking a break, creatively speaking. We won't let a moment pass without listening to a podcast, consuming an article or sharing something.

The cognitive load is real, y'all.

But like Vitamin D, sleep and good food, it's not only ok to take a break, it's essential.

Living a successful life is also about knowing when not to work. For your best output, you need to focus on your input, too.

The world won't end if you disappear from the internet for a week or so. Your creativity won't suddenly stop. Your time is now, but your time was also then and it will be again.

Your dreams don't have an expiration date.

Many of us confuse being "busy" with being constructive. But you can only do your best work by taking breaks.

And science backs it up, too. The brain requires substantial downtime to do its most innovative thinking. The ideas you have while driving or in the shower aren't coincidental. They're a result of you taking a step back, whether you're aware of it or not.

Here's a challenge for you

Let yourself take a wonderful and indulgent break. Several breaks. Hell, get downright bored.

Put airplane mode on for a while. Sit down. Lie down. Be still. Do nothing. Observe. Listen to your mind. Let it do what it does without judging it.

Wallow in it. Don't be afraid of it. Push it as far as you can.

When you leave your laptop behind, something always happens. A new idea or a fresh perspective appears.


"A spark of inspiration needs an empty cave."

Take proper breaks, often. Completely clear your mind. Your next best idea depends on it.

Taken by over 18,500 people; Calibrated by 100s of tech employees

By taking this 10-min test I can set myself up for success

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