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Operations managers are the ones that are directly responsible for making all the plans for an organization. Their daily responsibilities include responsibilites like: Working on budgets for equipment and technology needed for an organization. Analyzing current processes to help make the business as efficient as possible. Working with every department, from marketing to product, to learn about staff and processes and help them be more productive. Negotiating with vendors to find the fit for the organization’s needs.

Project managers play the lead role in planning, executing, monitoring, controlling, and closing out projects. They are accountable for the entire , the project team and resources, the project budget, and the success or failure of the project.

SEO managers carry out optimization of content and web pages to reach as high positions as possible in various search engines, by which they aim to improve the conversion rates from the brand’s marketing website or landing pages. SEO managers also need to be able to conduct market and competitive researches, design landing pages according to the rules dictated by search engines, and even develop websites and design the user experience. Getting a job in this field can open the door to a junior position in marketing departments of large companies or positions in digital marketing agencies.

Marketing Automation Manager (or Specialist) is among the most popular jobs in tech companies in recent years. Specialization in this field includes an in-depth understanding of the journey that the potential customer goes through from exposure to the brand’s ad or marketing campaign to conversion. The work includes building automated processes and connections between customer management systems and email and marketing management systems (such as HubSpot, Salesforce, and more). Marketing automation managers are responsible for strategy, implementation and optimization of these processes, including the ability to design and upgrade landing pages. This position is slightly more advanced and requires knowledge in other areas of marketing.

PPC, or Pay Per Click, refers to the traditional model of online marketing. Today, the payment model is not only aimed at payment for every click on a link, but also payment for exposures, conversions, views and more. The work of PPC campaign managers includes learning this constantly changing field, understanding the rules of advertising on various platforms, tailoring the campaigns to the right target audiences, carrying out data analysis and optimization, and managing budgets. This is a tech entry-level position that can present job opportunities in other marketing-related fields, such as marketing management and digital management.

Social media managers are engaged in digital marketing and advertising on a variety of platforms, such as Facebook, LinkedIn, Twitter, TikTok, and more. Social media managers regularly manage activities on these platforms for companies in which they work or for several customers if the job is in a marketing or advertising agency. Their work includes brand positioning in accordance with social trends relevant to a specific industry in which the company operates, drafting and writing content for different media platforms, understanding the operation and day-to-day management of social media, and keeping up-to-date with the innovation of online platforms.

Customer success managers are responsible for the satisfaction of business customers in tech companies. Among other things, they encourage to use the product, reduce the churn percentage and increase the customers’ loyalty in order to raise their lifetime value (LTV) over time. Customer Success (CS) teams often exist in B2B companies that work with significant, large-scale business customers requiring proper management to avoid losing them. The average duration of the initial position as a CSM is two years and may vary, depending on the organization.

In some companies, the CS position also refers to Customer Service, while in other companies, there is a clear distinction between the roles of Customer Success and Customer Service representatives. Support representatives are more reactive – they handle customer-initiated calls and respond to customer requests. Professionals call it inbound marketing. Performance is usually measured via service-related KPIs, such as response time and customer satisfaction as a result of handling a malfunction or service issue. It is considered a junior position that allows entering the tech industry.

The role of business development representatives is to detect and sort leads early upon their entry into the pipeline. The representatives’ role is defined broadly, depending on the organization’s size and goals. Business development includes a wide range of ideas, activities and initiatives that the organization has to implement to streamline business processes and increase profitability. Business development includes various objectives, such as sales growth, business expansion, and establishment of strategic partnerships. Successful business development affects every department in a company. The role of business development managers is necessary and critical for the organization, since business development is a multidisciplinary set of activities that facilitates the company’s growth, and it also serves as an excellent junior position that allows entering the tech industry.

The sales development role is associated with the initial stage of the sales process in startups and tech companies. Sales development representatives detect, map, and qualify potential customers. In this process, representatives are the first to contact prospects or respond to incoming inquiries to determine if such a customer is a prospect. The purpose of screening is to direct the company’s resources exclusively to relevant customers. This is an entry position into the tech field, which allows to develop further in many directions related to the business side of this industry.

You will carry out data analysis in order to identify the needs of users in startups or tech companies and give them better solutions, tailor product features, streamline and improve the product itself.

You will carry out a statistical data analysis in order to make critical business decisions regarding organizational process planning, departments’ performance, strategy selection, goal setting and more.

Data analysts are the pipelines, through which data undergo a process of change from raw data to conclusions. The work includes data retrieval from various sources via technology tools, as well as data cleansing and filtering in order to detect useful information.